A Flexible, Proven Business Resource

Offering Exceptional Insight and Consulting Services

The guiding principle behind our services is that customers (actually, all people) absorb and digest information about the world they live in very quickly and largely without being aware of the processes going on inside their brains. This, of course, includes brand experiences. Our firm measures how brand experiences are processed and the resulting impact on brand memories, beliefs, emotional connections and choices.

Cognitive Structure designs and delivers both traditional primary marketing research and new, breakthrough ways of combining primary market research with secondary data and consulting solutions. Our service delivery model is highly flexible so we can take on both traditional client-side and vendor-side consulting roles. Either way, we will help you drive better business performance more efficiently through superior insight on how and why consumers and healthcare professionals make decisions.